Kwan Yuen - Tung (Shadow)

Serial Entrepreneur ~ Championing & democratizing “Aesthetic Lifestyle” to bless everyday people!

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As the visionary founder of contemporary pop culture Brand(s) ~ Smile Froyo, Simply Pleasure, Cookies Quartet, Ah Bu, Kometaki, and Aesthetic Lifestyle Atelier … Shadow brings bright light & beautiful SMILE via superb quality gastronomic delights!

Shadow’s love & passion for everything aesthetic ~ flowers, teas, ceramics, pastries, music, dance, Chinese calligraphy … inspire her select range of top pop culture F & B “experiential” delicacies!!

Born in a family of entrepreneurs, Shadow brings out the best of women.

As a female CEO, Shadow leads by example.

In 2008, she single-handedly launched an aesthetic lifestyle creative studio that founded 6 successful pop culture F & B Brands … 13 industry-leading dining & retail locations … 2 state-of-the-art food factories … 3 online digital platforms.

The overwhelming majority of Shadow’s team are women from all walks of life!

In 2022, Shadow launched ~ “Aesthetic Lifestyle Atelier” (aka ALA) to build a local & global coalition to connect all the like-minded champions in this meaningful & worthwhile movement!

From holistic product styling, creative innovations, brand strategy, and all integral parts of this thoughtful ALA movement, Shadow instinctively shares her unique East meets West aesthetic insights and talents with other brands sharing her revolutionary calling of “democratizing everyday aesthetic”.